Fella

We took a deep dive with Fella Swim to rethink their online presence. 

WEBSITE

The design and build for Fella Swim's website features a custom Shopify theme. Like their made-to-order swimwear, the site focussed on immersing customers in a sensory retail experience. 

Fella celebrate different body shapes and want everyone to look and feel good. To help customers find their perfect set of swimmers, tops and bottoms can be altered on the product pages. Guidance can be found on the beautifully illustrated Style Guide page. 

Launched at the height of COVID-19, the site's performance has exceeded expectations at both Australian domestic and International sales. 

The project also features:

Flexible, generously proportioned mega-menu

Full width layout

Really cool style guide

Product customisations

Mobile first design

Product carousels on collection pages


SERVICES

Shopify eCommerce
UX and UI
Web Design
Web Development
Shopify
Integrations with Klaviyo 

Fella Desktop Home
Fella Desktop Style Guide 1A
Fella Desktop All Tops

BACKEND FEATURES

The site needed to manage virtually infinite combinations of colour and styles. We developed a custom Shopify app for filtering and discounting that allows users to quickly personalise their swimwear, while orders are processed seamlessly. 

Fella Desktop Black Top Details