![25 Mercer](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_12.jpg)
We launched the online experience for 25 Mercer, five exclusive residences offering a modern interpretation of the classic SoHo loft.
![25 Mercer 3](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_3.png)
![25 Mercer 5](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_5.png)
Our design solution adopts full-bleed images and minimal UI elements, bringing to the fore 25 Mercer's exquisite architecture in amongst New York's iconic SoHo neighbourhood.
![25 Mercer 6](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_6.png)
![25 Mercer 7](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_7.png)
![25 Mercer 4](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_4.png)
![25 Mercer Tablet 2](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_Tablet_2.png)
![25 Mercer Mobile 2](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_Mobile_2.png)
![25 Mercer Mobile 1](https://d1vb3larbiniw5.cloudfront.net/production/25Mercer_Mobile_1.png)